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Qwest Wireless Flagship store is a 5,000 s.f. retail store prototype for Qwest’s wireless equipment and services. The prototype store design will be fitted into various retail spaces in Colorado and the Qwest 14-state region, but will be implemented first as a flagship store in the upscale Cherry Creek shopping district in Denver, Colorado.

As part of the design services, RNL explored the full scope of graphic presentation, signage/branding/identity, merchandising and finishes. All of these elements together merge to create the look of the new flagship store and future locations.